(Update: At the end of this article which I posted yesterday, I described a programming mistake in the newly released MAA software from WIPO. I wondered how long it would take for WIPO to get it fixed. Not even 24 hours have passed and already I received an email from a nice person at WIPO letting me know that they had fixed the problem. I tested and indeed it has been fixed.)
WIPO has just announced its new Madrid Application Assistant. Here is how WIPO describes it:
The World Intellectual Property Organization (WIPO) has launched the Madrid Application Assistant, which automatically records all the information required to complete an international application.
The Madrid Application Assistant is the latest improvement to the service level of the Madrid Registry as part of WIPO’s drive to enhance the creation and management of trademark rights under the Madrid System.
You can see Information Notice No. 53/2020 and you can see a “learn more” page about the Madrid Application Assistant.
What exactly is this new Madrid Application Assistant? What is the problem, if any, for which the new Madrid Application Assistant is the solution? Who can use this tool? Is it a good idea to use this tool? Can applicants in the United States use this tool? How will this new tool affect US trademark practitioners? I will try to answer these questions. Continue reading “The new Madrid Application Assistant”