(Summary: SIP telephone service is really neat and you should learn about it and use it if you want to be trendy, modern, and up-to-date.)
“Over-the-top” is a general term for the Schumpeterian sort of disruption that we see over and over again as various categories of commerce get disrupted by new distribution mechanisms (generally involving the Internet). We see the traditional world of record labels, a world in which ten or twenty years ago a handful of companies had a stranglehold on the distribution of music. A world in which I had no choice but to purchase a “record album” of maybe ten tracks to get the one or two tracks that I actually wanted to listen to. That traditional world is now in the past, replaced by an over-the-top world in which the consumer can download the one or two tracks of interest by clicking around on the Internet at iTunes or Amazon.
We see the traditional world of video entertainment, a world in which ten years ago a handful of cable TV and satellite TV companies had a stranglehold on the distribution of things like HBO and sports event broadcasts as parts of bundles of dozens or hundreds of channels which the consumer was forced to buy to get the two or three or four channels that the consumer actually wanted to watch. That world is likewise gradually receding into the past, with OTT mechanisms like HBO Now and Netflix and Hulu and CBS All Access.
I’ve recently encountered some aspects of modern telephone service that also count as over-the-top, new services called “SIP” that bypass the traditional landline telephone companies and that will likely be as disruptive in the telephone world as the OTT services have been for music and video. I will tell you about some of the SIP services. Continue reading “Over-the-top as it relates to telephone services”